Superman Store

Welcome to the Superman Store where you can find a vast gallery of superhero products and collectibles available to buy online.  Superman was the first superhero and has generated more products than probably any other character out there.  Since of course this entire site is about Superman our main focus is the Man of Steel and his merchandise, but scroll down the side menu and you'll see lots of other superhero character products pages.

Superman's initial success led to similar characters being created. Batman was the first to follow, Bob Kane commenting to Vin Sullivan that given the "kind of money Siegel and Shuster were earning with their superhero, you'll have one on Monday". Victor Fox, an accountant for DC, also noticed the revenue such comics generated and commissioned Will Eisner to create a deliberately similar character to Superman. Wonder Man was published in May 1939, and although DC successfully sued, claiming plagiarism, Fox had decided to cease publishing the character. Fox later had more success with the Blue Beetle. Fawcett Comics' Captain Marvel, launched in 1940, was Superman's main rival for popularity throughout the 1940s and was again the subject of a lawsuit, which Fawcett eventually settled in 1953, a settlement which involved the cessation of the publication of the character's adventures. Superhero comics are now established as the dominant genre in American comic book publishing, with many thousands of characters in the tradition having been created in the years since Superman's creation.
 
 Merchandising
 Superman became popular very quickly, with an additional title, Superman Quarterly, rapidly added. In 1940 the character was represented in the annual Macy's parade for the first time. In fact Superman had become popular to the extent that in 1942, with sales of the character's three titles standing at a combined total of over 1.5 million, Time was reporting that "the Navy Department (had) ruled that Superman comic books should be included among essential supplies destined for the Marine garrison at Midway Islands." The character was soon licensed by companies keen to cash in on this success through merchandising. The earliest paraphernalia appeared in 1939, a button proclaiming membership in the Supermen of America club. By 1940 the amount of merchandise available increased dramatically, with jigsaw puzzles, paper dolls, bubble gum and trading cards available, as well as wooden or metal figures. The popularity of such merchandise increased when Superman was licensed to appear in other media, and Les Daniels has written that this represents "the start of the process that media moguls of later decades would describe as 'synergy.'" By the release of Superman Returns, Warner Bros. had arranged a cross promotion with Burger King, and licensed many other products for sale.
 
 Superman's appeal to licensees rests upon the character's continuing popularity, cross market appeal and the status of the "S" shield, the stylized magenta and gold "S" emblem Superman wears on his chest, as a fashion symbol.
 
 The "S" shield by itself is often used in media to symbolize the Superman character. It has been incorporated into the opening and/or closing credits of several films and TV series.