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The film is scheduled for release on March 29, 2013. The movie was previously slated for release on June 29, 2012, but the date was changed, officially to add 3D and boost interest in international markets. The delay "gobsmacked" the film industry, according to Deadline Hollywood, because Paramount had begun a substantial advertising campaign after the Super Bowl commercial, because "warehouses full of" toys were waiting for the film's launch, and it was one of only two Paramount-produced films scheduled for Summer 2012 release. Deadline stated that the real reason for the delay was to reshoot scenes to strengthen Tatum's character's relationship with Johnson's, reportedly the most popular aspect in test screenings, and—more importantly—change the plot to avoid Tatum's character's death early in the film, as Tatum has become a star with the successful The Vow and 21 Jump Street. The studio also wanted, Deadline reported, to avoid competing with Tatum's Magic Mike—also scheduled for June 29—in which he plays a stripper.
__________________"When Gotham is ashes, you have my permission to die." - Bane from 'The Dark Knight Rises'.
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